Activating Social Trends for Vaccine Uptake: Lessons in Social Storytelling

When:  Apr 18, 2024 from 01:00 PM to 02:00 PM (ET)

We are excited to announce an upcoming webinar, Activating Social Trends for Vaccine Uptake: Lessons in Social Storytelling, on Thursday, April 18, from 1:00-2:00 PM ET. This session will describe how health educators and providers can understand cultural trends through the lens of social media and how we can activate storytelling to foster health empowerment among communities on the margins.

Did you watch all 58 parts of Reesa Teesa’s TikTok tell-all? Are you following the saga of the Black fisherman? Culture ONE World’s team will provide an overview of the “State of the Culture”, summarizing similar cultural moments that drive and are driven by Black and Hispanic/Latino audiences. Participants will receive best practice guidance for what to look for in cultural trends that matter to Black and Hispanic/Latino audiences and recommendations for delivering vaccination messaging content in digestible formats informed by those learnings.

Session presenters: Humberto Martinez, Director of Social Insights & Strategy, Culture ONE World, Jennifer Cox, Research Strategist, Culture ONE World.

Live Spanish interpretation will be provided!